Q. "Who are we building for?
What problem are we solving?"
A. To answer these questions at this stage, we first conduct a mix of exporatory methods. For example, we may conduct ethnographic research (e.g., in-home contextual interviews), or remote in-depth interviews (e.g., jobs-to-be-done). Then, we distill these insights into illustrative frameworks, and propose actionable next steps for the future.